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The Greatest Thing I've Ever Smelled
$105.00
Scent is tied to memory, but what if we could capture every memory, every moment, every feeling - and put them all into one fragrance?
We spent 3 years interviewing as many people as we could, asking one question: "What's the greatest thing you've ever smelled?" Tracking responses, we used the answers in a personally trained AI model to give us a rough formula for the fragrance, ensuring to incorporate as many olfactory categories, themes, and unique takes on fragrance as we could. We then took the concept to a master perfumer to interpret and develop.
From there, the "Nothing is Ever Simple" brand DNA, shaped from the complexities and ubiquities of life, was born.
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